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Arriving as one of the most anticipated drops on the kit calendar following earlier rumours of its existence, the Japan Football Association and Y-3 have unveiled their inaugural collaborative collection, featuring the federation’s new home and away kits along with a new Culturewear collection.
For over 20 years, Y-3 has served as a pioneering force at the intersection of sport and fashion, blending the inimitable vision of Yohji Yamamoto with the performance innovation of adidas. Previously, their presence has been notable in collaborations with Real Madrid. Now, for the first time, Y-3 and the Japan Football Association (JFA) have come together to unveil a collaborative collection that spans both an On-Pitch set and Culturewear.
The collection tells a story of the national team’s enduring dynamism, with hand painted flame graphics, created in house at Yohji Yamamoto, acting as consistent motifs throughout the collection, representing the Japanese symbol for mystic power and strength.
With the world descending upon Paris for the Olympic Games this summer, the Y-3 for JFA will be worn by both the Japanese men’s and women’s national teams in their competitive matches. The Culturewear collection, meanwhile, is inspired by one of the JFA’s goalkeeper jerseys in the late 90s, which has become a cult favourite for its bold and instantly recognisable all over print flames.
In celebration of the landmark occasion, the inaugural Y-3 for JFA collection is brought to life with a series of striking visuals shot by Muga Miyahara, starring men’s and women’s national team players Takefusa Kubo, Yui Hasegawa, Hinata Miyazawa, and Fuuka Nagano. The Culturewear collection is presented through a lookbook shot by legendary Japanese photographer and Yohji Yamamoto collaborator, Takay.
The On-Pitch collection pre-launches globally on 22 June through adidas.com/y-3 and selected retailers.
The Culturewear collection launches on 1 July.
10 years on from the first adidas Y-3 x Real Madrid collection, the brand have revealed a new travel collection for the club, with players Naomie Feller, David Alaba and Jude Bellingham joined by club legend, Zinedine Zidane in modelling the items.
Along with their striking new kit, Real Madrid’s match against Athletic Club on the weekend also gave us a first look at the adidas Y-3 Predator 24 in action, and here we take a closer look at what is the latest look for the boot.
Drawing inspiration from the traditional culture and craftsmanship of Japan, and specifically cherry blossoms and “Sakuramochi”, adidas have collaborated with NIGO, the artistic director for KENZO as well as the designer for Human Made, to create a special collection for the Japanese national team.
Turning the drip levels up for some special edition sauce, adidas Y-3 and Real Madrid have come together for a celebratory collaborative collection, which lands eight years on from the club’s iconic 2014/15 third kit that was designed by Yamamoto.
Japanese designer Yohji Yamamoto and adidas expand their premium collection ahead of FW19, and as part of that expansion the world of football has been enveloped in their latest release with the launch of the Y-3 Tangutsu Football Trainer.
PUMA continue to restock and reimagine their small-sided football footwear collection with another fresh futsal silo. Introducing the PUMA Invicto Made In Japan series, an indoor leather drive built for a smooth and comfortable ride, with sophisticated style as standard.
Once again fusing high-end fashion and the pinnacle of sport, Y-3 and Real Madrid present their latest collaborative Matchwear collection, which is accompanied by a special edition Predator 24.
To celebrate the 100th anniversary of the Japan Football Association’s founding, adidas have released a new shirt that takes inspiration from the first national XI in 1930 and from the uniform worn in the 1936 Olympics in Berlin.
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