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Fifa generated US$1.17 billion in revenue during the 2023 financial year, putting world soccer’s governing body on track to achieve US$11 billion in total earnings for the 2023 to 2026 cycle.
Fifa’s 2023 revenue was significantly down on its 2022 total of US$5.77 billion, but this was expected given the men’s World Cup in Qatar was held in December that year. The organisation said that its earnings were 53 per cent higher than its income in 2019, which was when the previous Women’s World Cup was held.
The governing body said its marketing income delivered more than 101 per cent over budget. This was attributed to several lucrative renewals of top-tier partnerships with the likes of Visa, Qatar Airways and Hyundai. A total of 30 partners and sponsors also came on board for the Women’s World Cup, which was more than twice the total for the 2019 event.
The spend for the 2023 Women’s World Cup was considerably more than the 2019 edition, which featured expenses adding up to US$156.9 million.
There remains plenty of room to grow for the organisation when it comes to television broadcast income. Fifa said it had ‘adapted its media rights strategy by taking a more comprehensive and detailed approach to the market’, as interest in the women’s game grows.
Ahead of the Women’s World Cup, Fifa had been in a standoff with several European broadcasters over the cost of the tournament’s rights.
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