Why U.S./Mexico pivoted from 2027 to ‘record-breaking’ bid for 2031 Women’s World Cup – Honolulu Star-Advertiser

Friday, May 3, 2024 73° Today’s Paper
By Adam Crafton New York Times
May 2, 2024
Sports Wire
NEW YORK TIMES
The United States women’s soccer team poses for a photo after defeating Australia in their women’s soccer bronze medal match at the postponed 2020 Tokyo Olympics in Kashima, Japan, on Aug. 5, 2021.
In February, executives from the United States Soccer Federation and their Mexican counterparts welcomed FIFA delegates to Atlanta as official inspections began before the vote this month to decide who will host the 2027 Women’s World Cup.
The U.S. and Mexico submitted their joint bid in December, rivalling a proposal from Brazil and a combined European bid from Belgium, Germany and the Netherlands. The U.S. has hosted the tournament twice before — in 1999 and 2003 — but it would have been a first for Mexico.
“We are a very strong and compelling proposition,” said Juan Carlos Rodriguez, president of the Mexican Football Federation, in late February. “We are gonna make a good run of it.”
Behind the scenes, however, doubts had already surfaced. Was 2027 the right time for the U.S. and Mexico to host a World Cup? Would it suit football’s world governing body FIFA to take the tournament elsewhere?
The bid team had previously discussed pivoting to 2031 and, on Monday evening, a statement landed to formalise the U.S. and Mexico’s decision to do just that — only three weeks before the vote was scheduled to take place in Bangkok, Thailand, at the FIFA Congress.
“The revised bid will allow us to build on the learnings and success of the 2026 World Cup (in the U.S., Mexico and Canada), better support our host cities, expand our partnerships and media deals, and further engage with our fans so we can host a record-breaking tournament in 2031,” a joint statement read.
So why the change of heart?
The U.S./Mexico revised World Cup bid has called for “equal investment” with the men’s tournament, “eliminating investment disparities to fully maximize the commercial potential of the women’s tournament”.
The bid is seeking to bring the organisation, promotion and funding for the Women’s World Cup fully in line with its male counterparts.
FIFA president Gianni Infantino claimed that the 2023 Women’s World Cup in Australia and New Zealand had broken even, generating more than $570million in revenue, even with the prize pool being 10 times higher than the 2015 edition. The 2022 men’s World Cup in Qatar, however, generated $686million in ticket sales and $243million through hospitality rights alone, with global TV rights from 2019-22 — the bulk of which was for the 2022 tournament — bringing in $3.4billion according to FIFA. The $440million prize pot for the men’s 2022 World Cup was also far more than the $152million shared by women last year.
Infantino has already provided his answer to those who question the disparity, saying: “I say to all the women, you have the power to change. Pick the right battles. Pick the right fights.”
The U.S./Mexico bid for 2031, though, would like FIFA to set out a timeline towards equal prize money and its vision is set out in the bid book submitted to FIFA for 2027.
The hope is not that FIFA should simply pluck the money out of is reserves but rather that genuine investment into the development, promotion and organisation of the tournament will bring about the revenue which may enable the governing body to eventually level up the prize money.
Now the bid has been pushed back, FIFA has four more years to bridge the gap.
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This article originally appeared in The Athletic.










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