Lumen Field will become Seattle Stadium for World Cup 26 match play.
Lumen Field will become Seattle Stadium for World Cup 26 match play.
The FIFA World Cup will generate at least $929 million in King County economic impact when Seattle hosts six soccer matches in summer 2026, according to an initial estimate provided last week by Visit Seattle.
Visit Seattle, the destination marketing organization for Seattle and King County, contracted Tourism Economics, a group within Oxford Economics, for the impact study. Visit Seattle said it plans to update the projection after teams and their respective host destinations are announced next December.
The projection includes more than $100 million in direct state and local tax revenue and anticipates 20,762 full- and part-time jobs will be supported, Visit Seattle said in a news release.
“The Visit Seattle team and our local partners worked tirelessly for five years before our city was selected as a World Cup host destination in 2022,” Kelly Saling, senior vice president and chief sales officer at Visit Seattle, said in the release. “All of this was done with the understanding that an event of this caliber will be a massive economic driver for Seattle. Direct spending from these soccer fans will uplift our hospitality and service industries, while associated tax revenues will bolster our community, leaving a legacy that will endure long after the tournament ends.”
April Putney, chief strategy officer for SeattleFWC26, the local organizing committee for FIFA World Cup 2026, added, “We’re committed to spreading the nearly billion-dollar economic boost from FIFA World Cup 26 to uplift local businesses and workers. Our team is particularly focused on partnering with neighborhood business improvement areas to support small businesses in Pioneer Square, Chinatown-International District, and SODO. And Seattle is the first U.S. Host City to partner with local unions to guarantee the Seattle Fan Celebration benefits local workers. The scale of this economic benefit is unprecedented locally and we’re excited that more small businesses, restaurants, entrepreneurs, neighborhoods will be able to share in the prosperity.”
Hotels, venues, and soccer facilities across the Pacific Northwest will be utilized for team base camps and fan zone activations during the tournament, increasing the overall economic impact for the region beyond the initial $929 million projection for King County, the release said.
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