Despite the “extraordinary enthusiasm and deal flow around female professional sports,” FIFA recently discovered that the U.S. media rights market for the 2027 and 2031 Women’s World Cup tournaments was “not nearly as robust as expected,” according to John Ourand of PUCK. According to several sources, in a “surprising development,” neither Amazon nor ESPN nor Warner Bros. Discovery submitted bids. Apple, which recently “backed out of a deal for the FIFA Club World Cup, seems like a long shot.” Fox, which has held the English-language rights since 2015, submitted a bid. So did NBC and Peacock. The NBC-owned Telemundo has held the event’s Spanish-language rights since 2015. It is “unclear if CBS Sports formally put forward a bid,” but sources suggested that the network “was considered a likely contender, given its success with the UEFA Champions League and other soccer properties.” Any CBS bid “almost certainly would include Paramount+.” Sources believe that FIFA will “open up a second round of bidding some time soon.” Part of FIFA’s pitch is that “whoever wins the rights to the Women’s World Cup will have an inside track to get the rights to the Men’s World Cup starting in 2030” (PUCK, 12/5).
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