The VP of corporate communications for America’s national soccer body joins the podcast to talk about the booming popularity of women’s sports and possibilities for U.S. Soccer ahead of the Copa America and the 2026 World Cup in North America.
Added 23 hours ago
It’s going to be a big summer for soccer in the U.S. with the American men’s and women’s teams participating in the Summer Olympic Games in Paris and the Copa America kicking off this month. And that’s just a warm-up for the 2026 World Cup, which will be held across the U.S., Canada and Mexico.
Heidi Burgett, VP of corporate communications for U.S. Soccer, talks about those events, as well as her career at Nike and the explosion of women’s sports on the latest edition of The PR Week podcast.
Also on the agenda: the biggest marketing and communications news of the week, including top executive moves at Hill & Knowlton and Havas PR, PRWeek’s Pride in PR list, a big account win for Golin and major changes at The Washington Post.
Register now to enjoy more articles and free email bulletins
Join a growing community of PRWeek comms professionals today
Forgotten password?
PRWeek UK rounds up campaign launches from the last seven days.
UK public affairs advisory firm Pagefield has been sold to PPHC, the US-based and London-listed public affairs and lobbying holding company, for a price that could reach £30m.
Boldspace, which describes itself as a brand value agency, has announced the appointment of a communications lead for its corporate and b2b practice.
Expectations to do too many things at once is the biggest challenge for agency-side comms professionals, new research suggests.
The London-based boss of a media intelligence company has been announced as the new chair of the International Association for the Measurement and Evaluation of Communication (AMEC).
In October 2023, Mission Group’s share price dropped significantly amid concerns about debt.
Salford City Council has awarded a public affairs contract to a strategy and communications consultancy.
Interpublic Group agency Golin has appointed a creative lead from MSL UK as it bolsters its creative operations.
Comms professionals who have worked in both agency and in-house roles reveal their biggest challenges about in-house comms – and what they like the most.
A pensions awareness campaign led by the Association of British Insurers (ABI) and the Pensions and Lifetime Savings Association (PLSA) has switched to a new agency for creative PR.
Latest
Launching all New Sports News Portal. Advert
