Breaking news
South Africa stripped of their 2023 Rugby World Cup title…U.S. women’s national soccer team starts World Cup with 3-0…Pakistan vs Jordan 0-3: FIFA World Cup 2026 qualifier –…World Cup 2023-24 prize money: How much did Mikaela Shiffrin…T20 World Cup 2024: England star Ben Stokes pulls out…Former Michigan football tight end selects transfer destination – Yahoo…Egypt’s Late Goal Denies Mozambique’s Thrilling Comeback in the African…Ghana Suffers Heartbreaking 1-2 Defeat to Cape Verde Islands in…FIFA and Coca-Cola Men World RankingLionel Messi wins football’s Ballon d’Or for the eighth timeTwo individuals tragically lost their lives before the scheduled football…WORLD CUP QUALIFIERS: Brazil’s Coach Diniz Praises Neymar and Vinicius.Morocco, Portugal and Spain joint bid FIFA World Cup 2030The Best 2023: Over One Million Votes Cast with the…Euro 2028 to be hosted by Britain and Ireland, while…Portugal secures their inaugural World Cup victoryPreview of the 2023 ICC Cricket World Cup Match: India…Welteji and Kessler achieved world record breaking performancesAsian Games 2023: Gilas Pilipinas win first men’s basketball gold Cricket World Cup 2023: Pakistan beat NetherlandsPakistan vs Afghanistan15 ways to make the most of your new cameraSpecial Olympics soccer skills competition returns after a five year…Barcelona vs. Monaco FREE LIVE Stream (9/19/24) | How to…Reggae Boyz slips two places on FIFA Coca Cola World…ICC Mens T20 World Cup Africa Sub Regional Qualifier A…Latest Cricket News, Live Updates Today September 20, 2024: Hasan…

T20 World Cup: What legacy will tournament have for cricket in the USA? – BBC.com

This video can not be played
T20 World Cup: India and Pakistan fans at New York Mets fan zone
On a late afternoon in the Baltimore suburbs, the Waltemeyers and their extended family gather in the hazy sunshine for a traditional cookout.
Burgers sizzle on the barbecue and the smell of crab cakes, a Maryland speciality, wafts through the air. The stars and stripes flutter on a pole in the neighbour's garden.
Conversations cover politics, house prices, the traffic in Washington DC and family life. A game of wiffle ball, a garden version of baseball, breaks out.
Then my American father-in-law's brother Greg asks: "USA beat Pakistan in the World Cup cricket, right?"
Like many US families, the Waltemeyers are sports obsessed but talk quickly switches from cricket to Major League Baseball's Orioles, the Ravens of the NFL and the US Open golf.
There’s not really a buzz around the USA qualifying for the T20 World Cup Super 8s. Everyone is oblivious to the fact they will play England.
Herein lies the challenge for cricket in the United States.
Sensational upset awakens USA from 100-year cricketing hibernation
A sliding doors moment that consigned USA cricket to pub quiz answer
Who is through to the T20 World Cup Super 8s?
This video can not be played
T20 World Cup: BBC Sport sees how New York has prepared to host India v Pakistan
A T20 World Cup might have been co-hosted on American soil and, from a security and organisational point of view, largely been a success, with the rest of the tournament now taking place in the Caribbean.
"I don't think you could've scripted a better outcome for cricket in the USA than for their team to go through to the Super 8s," Brett Jones, chief executive of the T20 World Cup USA organising committee, told BBC Sport.
"It's had its challenges – but we've definitely seen a passion for cricket in the US and a lot of the fans are domestic to the US so there is definitely something there for the future to tap into."
But there's little to indicate it has registered on the consciousness of the American mainstream.
Admittedly that view is shaped by anecdotal evidence from speaking to people inside and outside the stadiums, rather than anything more scientific or data-based.
What does seem curious, though, is a lot of the marketing and publicity did not feel like an attempt to engage with anyone who was not already connected to the sport.
A full page advert in the New York Times of the Statue of Liberty holding a cricket bat? Neat.
India legend Sachin Tendulkar hitting some balls in a baseball batting cage? Nicely done.
Ireland captain Paul Stirling’s image beamed on to the Rockefeller Centre? Erm, yes…
Meanwhile, inside the stadiums there was nowhere for first-time cricket attendees and budding youngsters to swing a bat, or have a go at bowling.
This video can not be played
T20 World Cup: BBC Sport searches for cricket history in New York
The International Cricket Council (ICC) has seen an increase of new users from the US accessing their digital platforms, up from 21% during the previous tournament to 61% in this one.
"The US is already one of the top-four media markets for cricket worldwide, and I would expect this to grow," Daniel Kirschner, chief executive of Greenfly, a platform for gathering and distributing content for organisations such as Major League Baseball and the NBA, told BBC Sport.
"The ICC has clearly grown its social numbers in the US and have worked with influencers and digital agencies."
But the matches in the US were all televised on a cricket-specific subscription channel, which has added to a broader lack of visibility.
The USA’s shock victory over Pakistan did not make the top 30 most-watched sports programmes on the day it happened, according to Sports Media Watch.
ICC officials did meet with major broadcasters, including CBS and NBC, a couple of years ago regarding broadcasting arrangements but nothing emerged.
Without the weight of a major media giant behind it in the US, cricket is going to struggle to punch through.
There will also be little by way of meaningful legacy left behind in New York.
The impressive 34,000 pop-up capacity stadium in Eisenhower Park is being dismantled and the site will return to a public park with some degree of uncertainty over who will maintain the cricket field.
A total of 151,566 fans came to the eight matches in New York, with an average attendance of 18,945. Only India against Pakistan was sold out.
Tournament organisers privately acknowledged to BBC Sport that ticket prices for the remaining games perhaps should have been more affordable.
For the time being, if you're a cricket fan in New York, the only live action you will be able to watch in the city is recreational games in parks.
After an outlay of $32m (£25.2m) on the Nassau County International Cricket Stadium, it seems like an opportunity has been missed.
This video can not be played
T20 World Cup: Aaron Jones hits 10 sixes as USA beat Canada in opener
Perhaps the one true legacy of this tournament is it has allowed cricket to shed some of the stuffy image it has stateside.
One of the reasons cricket failed to catch on in the US in the 19th and early 20th century was the desire of those in charge of the game to retain its sense of Englishness – a view not uncommon throughout the British Empire.
The club that hosted the feted first international cricket match between USA and Canada in 1844 – St George's CC – had changed its name from New York CC in 1839 and barred American players from joining.
The current USA team are a very different mix.
Four of the squad were born on US soil but the rest are Americans because they want to be, a quality that appeals to many in this vast and diverse country.
It seems like Saurabh Netravalkar, the fast-bowling software engineer, has not turned down a single interview request. Vice-captain Aaron Jones, the US' leading runscorer, has spoken intelligently about popularising the game.
Equally, off the field there are snippets of stories that capture the imagination.
American cricket journalist Peter Della Penna met Chuck, from Boynton Beach in Florida, who was dressed in stars and stripes overalls wandering in the rain at the ground in Lauderhill during the washout against Ireland that enabled the USA to progress to the Super 8s.
"Chuck had never seen cricket in his life, but said he had to be there," said Della Penna.
"'I saw they beat Pakistan. I saw they're coming to Florida. I need a ticket! I gotta support the boys!'"
The US equivalent of the Barmy Army seems to have its first member.
Elsewhere, in a Dallas dive bar in the early hours, it was incredible to listen to a visually impaired American man talk with such fervour about the joy of listening to BBC county cricket commentators.
The passion of the South Asian diaspora in the United States to playing, attending and watching cricket matches is what is going to sustain it in this country in the immediate term.
However, some of the key stakeholders acknowledge that has to change at some point to capitalise on the word forever uttered whenever cricket in the US is discussed: potential.
"If it ends up being a sport that is only for the diaspora, cricket won't flourish in the USA," said Soma Somasegar, an investor in T20 franchise tournament Major League Cricket, which launched last year.
"You need people who can capture the attention of the media, and by extension reach a broader population to kindle their interest – and over time their inspiration."
Euro 2024: Watch live as England drawing 1-1 against Denmark in second half
T20 World Cup: Afghanistan slip to 23-3 in pursuit of 182 v India
Serbia deny Slovenia first ever Euros win with 95th-minute equaliser
Giving the week’s hottest stories more flavour
Kirsty and Jonelle serve up the need-to-know details with just the right amount of sauce
‘Ye cannae beat a bit a Whigfield’
Comedy magic from a stellar Scottish line-up as the Euros hype reaches fever pitch
How much impact can televised political debates have?
The BBC's Ellie Price on what's at stake for the leaders
Could new evidence rewrite the story of Easter Island?
They are some of the most famous and mysterious monuments on the planet
'Steely Scotland still standing after coming out swinging'
Borthwick 'doing a great job' for England – Jones
Salt smashes 30 in an over in England's West Indies win. Video
Highlights: Scotland draw with Switzerland to keep Euros hopes alive. Video
WSL revenue up by 50% after England Euros win
Fleeing Kabul, chasing gold – the story of a refugee Olympian
Messi farewell? Vinicius Jr for Ballon d'Or? Copa America set to start
IBF v Usyk – power struggle brewing in boxing
Why 'symbol' Ronaldo remains Portugal's star draw
What impact has the T20 World Cup had on cricket in the USA?
Premier League fixtures – find out your club's schedule
'Something has got to radically change for McIlroy after US Open meltdown'
What next for Ten Hag – transfers, revised role, is he still at risk?
© 2024 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.

source

Share this post

PinIt

Leave a Reply

Your email address will not be published. Required fields are marked *

scroll to top