Emily Parsons
• less than 3 min read
Morning Brew delivers quick and insightful updates about the business world every day of the week from Wall St. to Silicon Valley.
Netflix has two years to get its IT protocol in order. The streamer announced yesterday that it secured the exclusive US rights for the FIFA Women’s World Cup in 2027 and 2031. The news raised a few eyebrows, considering how many people reported buffering and pixelated images during its highly anticipated foray into boxing last month.
The Mike Tyson vs. Jake Paul fight Netflix livestreamed suffered from so many glitches that one viewer filed a class-action lawsuit against the streamer. Ultimately, though, Netflix claimed 108 million people watched the match, making it the most streamed sporting event ever.
This is the first time FIFA sold its Women’s and Men’s World Cup rights unbundled, highlighting how much interest in women’s sports has exploded in the last few years. The 2027 competition will take place in Brazil, while a location hasn’t been announced yet for 2031.
Big picture: Netflix has long resisted suiting up to enter the live sports arena, but amidst an oversaturated streaming market and stagnated user growth, going sport mode is one of the only paths forward. The internet used to clown on Peacock, but its coverage of the Summer Olympics pushed its usage to an all-time high.—MM
Morning Brew delivers quick and insightful updates about the business world every day of the week from Wall St. to Silicon Valley.
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