By
James Guttman
on
in
As reported in The Hollywood Reporter, Netflix has secured exclusive U.S. streaming rights for the 2027 and 2031 FIFA Women’s World Cup tournaments, marking a major milestone in its foray into live sports. The deal includes English and Spanish broadcasts and additional shoulder programming like studio shows and documentaries. With this acquisition, Netflix continues to redefine its presence in sports media, building on its previous ventures into sports entertainment and live events.
Netflix’s approach to sports has historically been cautious. The service had long prioritized profitability and content synergy over traditional, expensive broadcasting deals. However, recent moves, such as its 10-year, $5 billion deal with WWE to stream Raw starting in 2025, signal a shift in strategy. These sports acquisitions, while unconventional, align with Netflix’s focus on serialized and scripted content, leveraging its expertise in storytelling and global reach.
The FIFA Women’s World Cup deal represents Netflix’s largest investment yet in women’s sports, a space that has seen exponential growth in viewership and fan engagement. The tournament’s rising popularity, highlighted by the electric atmospheres in France (2019) and Australia and New Zealand (2023), positions Netflix to tap into this momentum. The addition of documentaries and studio shows will not only enhance viewer experience but also help Netflix cater to fans seeking in-depth, behind-the-scenes content.
Netflix’s entry into live sports, including its agreements with WWE and niche events like The Netflix Cup, demonstrates the company’s strategy of targeting high-profile events that align with its audience’s interests. By prioritizing scalable, globally appealing sports content, Netflix is positioning itself as a key player in the evolving sports streaming market while maintaining its focus on storytelling and subscriber growth.
This deal with FIFA further cements Netflix’s commitment to shaping the future of sports broadcasting. On the heels of their successful Mike Tyoson vs Jake Paul battle, the service has demonstrated the ability to offer accessibility and global reach that traditional networks struggle to match. As Netflix’s portfolio grows, the line between entertainment and sports continues to blur, opening the door for innovative, audience-first programming that could redefine how fans experience the world’s most popular events.
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