Lenovo become FIFA’s World Cup ‘technology partner’ – Times of Malta

by
Chinese technology company Lenovo have signed a sponsorship deal with FIFA that covers the men’s 2026 World Cup and the 2027 Women’s World Cup, the governing body said on Tuesday.
Lenovo becomes FIFA’s “official technology partner” — part of the top-tier sponsorship category with the global football organization.
FIFA said the deal will include Lenovo providing Artificial Intelligence and other products to “power improved fan experiences in stadiums and global broadcasts, power enhanced analytics, and democratise data across all global football-playing nations,” FIFA said.
It is the first deal between the company and FIFA and places them alongside other top tier sponsors such as Coca Cola, Adidas and Visa.
“Data and technology combined helps us to know fans better, and we will use it to create unparallelled and unforgettable fan experiences,” said FIFA president Gianni Infantino in a statement.
“In Lenovo, we have a partner who will support us as we evolve and innovate, investing in digital technology and artificial intelligence for future generations.”
The 2026 World Cup will be co-hosted by the United States, Mexico and Canada while the women’s tournament will be held in Brazil.
“Lenovo will be powering the largest sporting and entertainment events in human history –- events with more viewers, more nations participating, and an unprecedented global demand for data processing and technology,” said chairman Yang Yuanqing.
The deal does not cover next year’s expanded Club World Cup tournament, which is also being held in the United States.

Your email address will not be published. Required fields are marked *
Comment *
Name *
Email *
Website

Chinese technology company Lenovo have signed a sponsorship deal with FIFA that covers the…
Brazilian striker Vinicius Junior has called for Spain to be stripped of its 2030…
Human rights groups on Wednesday called for the release of Abdullah Ibhais, a former…
New Jersey Governor Phil Murphy on Sunday promised the 2026 World Cup will be…
Brazilian striker Vinicius Junior has called for Spain to be stripped of its 2030…
Human rights groups on Wednesday called for the release of Abdullah Ibhais, a former…
New Jersey Governor Phil Murphy on Sunday promised the 2026 World Cup will be…
Saudi Arabia’s state oil giant Aramco and world football governing body FIFA on Thursday…
Son Heung-min scored but South Korea were held 1-1 at home by Thailand in…
Japan’s World Cup qualifier against North Korea will be played in Pyongyang as planned…
Three German ex-top football officials went on trial on Monday in a 13.7-million-euro ($14.8…
Saudi Arabia formally launched its bid to host the 2034 World Cup on Friday,…
Copyright © 2020 Times of Malta

source