December 5 – In a sign that enthusiasm is starting to build with American sponsors ahead of the 2026 FIFA World Cup, the world’s largest home improvement retailer, Home Depot has announced that they have become an official tournament sponsor.
With stores throughout Canada, Mexico, and the USA where the tournament is to take place, Home Depot will be the Official Home Improvement Retail Supporter in the region.
“We are thrilled to host fans in our own backyard by becoming the Official Home Improvement Retail Supporter to FIFA World Cup 2026,” said Molly Battin, senior vice president and chief marketing officer at The Home Depot.
“We know our customers love sports and we love connecting with them through their passions. We can’t wait to help build the FIFA World Cup in Canada, Mexico, and the U.S. – the communities where we live and work.”
FIFA secretary general Mattias Grafström added: “The Home Depot’s commitment to innovation and community resonates with FIFA’s values of inclusivity and global engagement. As we prepare for the most inclusive FIFA World Cup in history featuring 48 teams, this partnership will bring unique opportunities for fans, as well as meaningful engagement for The Home Depot’s customers and associates across the host countries.”
Part of the deal will see the retailer become part of stadium and fan festival activations, generate hospitality opportunities and engage associates with volunteer opportunities.
Fans can expect unique on-site experiences ‘Built By The Home Depot’ and with fan festivals becoming a key component in the fan ‘World Cup experience’ it can be assumed that Home Depot will be building mini-stadiums to host these events.
Atlanta United owner, Arthur Blank, who recently partnered with US Soccer on their new headquarters and training facility in Atlanta is the co-founder of Home Depot.
Financial details of the deal have yet to be released.
Contact the writer of this story, Nick Webster, at insideworldfootball.com
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