Hisense has been named the first Official Partner of the FIFA Club World Cup 2025.
Hisense, a global brand recognised for its consumer electronics and home appliances, has confirmed a partnership with FIFA for the upcoming FIFA Club World Cup 2025. This announcement was made during an event in Shanghai, attended by FIFA President Gianni Infantino, FIFA Secretary General Mattias Grafström, and Hisense Group Chairman Jia Shaoqian.
FIFA President Gianni Infantino expressed enthusiasm for the collaboration, stating: "We are delighted to welcome Hisense, a global market-leading brand, as an Official Partner of the FIFA Club World Cup 2025. Hisense’s commitment to innovation and technology aligns with our vision for this tournament, which will bring together the 32 best teams from around the world for an unforgettable celebration of our game that will revolutionise club football."
The partnership aims to offer fans unique experiences related to the tournament, both on and off the pitch, incorporating technological and innovative strategies as part of the tournament's foundation.
The FIFA Club World Cup 2025 is set to bring together the world's 32 top clubs every four years. This new venture provides Hisense an avenue to enhance its global brand presence among football fans while showcasing cutting-edge technology and appliances. Notably, Hisense TVs will be prominently visible during the tournament.
Hisense Group Chairman Jia Shaoqian commented on the partnership: "We are proud to be an Official Partner of the FIFA Club World Cup 2025, which is a competition among the top clubs from all six confederations, representing a dialogue between champions, a collision of first-class excellence. This perfectly aligns with Hisense’s pursuit of the champion spirit and our latest corporate goal to build a world-class enterprise and brand."
Shaoqian also highlighted the link between the tournament and Hisense’s newly launched AI TV series, described as "a perfect match for the FIFA Club World Cup." He explained, "The technological foundation of Hisense AI TV is the independently developed Xinghai large model, which supports continuous smart upgrades across various appliance categories, significantly enhancing the user experience and market competitiveness. Together with FIFA, Hisense will present the best Club World Cup for global audiences."
Hisense aims to further its brand as a world-class entity, focusing on top-tier sports assets. By becoming an official partner for the FIFA Club World Cup 2025, Hisense is furthering its sports marketing strategy and accelerating its internationalisation efforts.
The company has already been a global partner for multiple FIFA World Cups and UEFA European Championships. Hisense continues to pursue intelligent developments across its product lines, which span TVs, Laser TVs, air conditioners, and refrigerators, bringing advanced technologies such as a 100-inch TV equipped with an AI picture quality chip. Its ConnectLife platform facilitates smart home interconnectivity for devices like refrigerators and air conditioners.
The partnership with FIFA underscores Hisense's focus on delivering cutting-edge home appliance technology aimed at enhancing everyday life and making football more accessible and engaging for fans worldwide.
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