Henkel Taps U.S. Soccer Sponsorship to Showcase Full Brand Portfolio – GlobalCosmeticsNews


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Posted by | Dec 2, 2024 | , , |
THE WHAT? Henkel has signed a multiyear sponsorship deal with U.S. Soccer, marking the German manufacturer’s first full portfolio partnership in North America.
THE DETAILS   The agreement promotes over 30 of Henkel’s brands, including Dial, Persil, Schwarzkopf, and Loctite, through initiatives like the Young Player of the Year Awards and youth soccer clinics.
THE WHY?  Henkel’s collaboration with U.S. Soccer strategically aligns its wide-ranging consumer and industrial brands with a dynamic and fast-growing sport.
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