FIFA
Redacción
Barcelona
FIFA is stepping up its game—not just on the pitch, but in the real world. The football giant announced a $50 million legacy fund in partnership with Qatar, WHO, WTO, and UNHCR to support social programs that address some of the world’s toughest challenges.
This fund, promised back in November 2022, aims to use proceeds from the Qatar World Cup to help “some of the most vulnerable people in the world.” FIFA President Gianni Infantino calls it a game-changer: “We’re taking legacy funds to the next level, focusing on refugees, occupational health, education, and football development.”
Unlike past World Cup legacy funds, which primarily boosted football in host nations, this one is global in scope. For perspective, the $50 million makes up about 1% of the tournament’s commercial revenue.
One major initiative on the roster? A collaboration with WHO’s “Beat the Heat” program to protect at-risk populations from extreme heat—an issue that’s becoming increasingly urgent.
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