The Home Depot will also provide chances for its associates and consumers to engage in FIFA World Cup activations prior to and during the 2026 edition.
The global governing body of football, FIFA has announced a new sponsorship agreement with The Home Depot, for the World Cup 2026.
Across North America, The Home Depot, the world’s biggest home improvement retailer with businesses in Canada, Mexico, and the United States, will serve as the competition’s official home improvement retail supporter.
Expanding on the retailer’s history of supporting football and other sporting events, FIFA Fan Festivals and stadiums will include one-of-a-kind ‘Built By The Home Depot’ experiences for attendees. The Home Depot will also provide chances for its associates and consumers to engage in FIFA World Cup activations prior to and during the 2026 edition.
Molly Battin, Senior Vice President and Chief Marketing Officer at The Home Depot, said, ”We are thrilled to host fans in our own backyard by becoming the Official Home Improvement Retail Supporter to FIFA World Cup 2026. We know our customers love sports and we love connecting with them through their passions. We can’t wait to help build the FIFA World Cup in Canada, Mexico and the U.S. – the communities where we live and work.”
FIFA Secretary General Mattias Grafström, said, “We are delighted to welcome The Home Depot as an Official Supporter of the FIFA World Cup 2026. The Home Depot’s commitment to innovation and community resonates with FIFA’s values of inclusivity and global engagement. As we prepare for the most inclusive FIFA World Cup in history featuring 48 teams, this partnership will bring unique opportunities for fans, as well as meaningful engagement for The Home Depot’s customers and associates across the host countries.”
Through its Orange Apron Media network, chosen supplier partners in specific categories will be able to engage in different FIFA World Cup 2026 activities alongside The Home Depot.
The Home Depot has 2,345 locations in Canada, Mexico, and the United States, employing over 465,000 people.
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