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Oct 13, 2024 | 11:10 AM EDT
Debate
Will Mikaela Shiffrin's new Adidas gear give her the edge she needs for another record-breaking season?
“I actually am very lucky. I could have had a lot more damage than I did,” Mikaela Shiffrin shared, the alpine skier with the most World Cup wins ever. Last season took a wild turn when she crashed during the women’s downhill event in Cortina d’Ampezzo, Italy. While racing, she lost control, landing a jump in a soft patch of snow and flew into the protective nets, leaving everyone in the crowd totally shocked.
Now, as the excitement of winter returns, Mikaela is all set to wow her fans with her amazing skills, ready to take on the FIS Ski World Cup season opener. Set to kick off on October 26 in Soelden, Austria, known for its giant slalom, this season promises even more thrilling moments, and there’s a lot to look forward to. So let’s dive into the details of her impressive brand partnerships as she inches closer to this exciting milestone!
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When you’ve got a superstar like Mikaela Shiffrin tearing it up on the slopes, brands are totally eager to partner up with her, and one of the big players is Adidas. She recently dropped a jaw-dropping post on Instagram, rocking her new Adidas tracksuit with a backdrop of stunning snow-covered mountains. In her caption, she jokingly said, “Meet my new everyday uniform lineup… (With an open invitation to alllll the red sauces🤗) #adidaszne #adidassportswear #createdwithadidas.”
via Reuters
Alpine Skiing – FIS Alpine Ski World Cup – Women’s Downhill – Courchevel, France – March 16, 2022 Mikaela Shiffrin of the U.S. in action REUTERS/Christian Hartmann
But this isn’t just a quick fling—back in 2019, Adidas signed Mikaela Shiffrin to a multi-year deal to inspire young athletes and even the not-so-athletic crowd. She makes sharing content look easy, often posting workout snaps and videos of her crushing it in the gym. At now 29, Mikaela has partnered with some pretty legendary brands like Barilla, Visa, and, of course, Adidas.
Her recognition is something many female athletes in the U.S. would love, especially in a sports world that leans heavily toward men’s athletics. With another exciting ski season around the corner, it’s clear that her partnership with Adidas is going to make for an epic ride down the slopes. Till then, let’s dive into all the cool gear and accessories that make up Mikaela’s ski setup!
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Will Mikaela Shiffrin's new Adidas gear give her the edge she needs for another record-breaking season?
Debate
Every brand in the skiing game would jump at the chance to team up with the G.O.A.T., Mikaela Shiffrin. As she preps for the FIS World Cup 2024, it’s all about the right gear, and she’s proudly rocking collaborations with Oakley and Atomic. Just last week, Mikaela gave her fans a sneak peek of her comeback after her injury, showcasing some slick new gear on Instagram. She’s teaming up with Oakley, her partner since 2013, to unveil their cutting-edge #FlexScape eyewear.
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This innovative piece is a seamless blend of goggles and glasses—essentially, it’s a game changer! Oakley sums it up perfectly: “#FlexScape – First of its kind. Half goggles, half glasses. Full Oakley.” These stylish shades promise an ultimate fit and a broad view, making them a must-have for any serious skier. But wait, there’s more! Just yesterday, Mikaela dropped a fun video on Instagram, showing off her Atomic gear and capturing the excitement of a photoshoot with the brand.
She captioned it with infectious enthusiasm: “Tis the season!! You know what @atomicski media day means…🔜⛷️❄️😅🥳 #weareskiing #sheskis.” And what exactly does her Atomic gear include? Helmets, boots, skis—you name it! Mikaela can’t help but flaunt these amazing accessories, and it’s clear she’s beyond excited to hit the slopes in style at the World Cup!
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