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Apple and FIFA are said to be nearing an agreement wthat ould give the tech company worldwide rights for a monthlong World Cup-style competition between top teams set to be played for the first time in the United States next summer.
Tariq Panja for The New York Times:
The agreement could be announced as soon as this month, according to three people familiar with the matter, who were not authorized to discuss the deal publicly because it has yet to be officially confirmed. It comes after several false starts for a competition championed by FIFA’s president, Gianni Infantino. Plans to hold it in China in 2021 were scuttled because of the pandemic.
The value of the deal might be as little as a quarter of the $4 billion FIFA had first estimated, the people said. It is unclear if the deal with Apple will include any free-to-air rights, meaning the entire event could be available only to subscribers of Apple TV+, a factor over which senior executives at FIFA have raised concerns.
Should the deal go through, it would be the first time that FIFA, which will stage the first expanded 48-team men’s World Cup in the United States in 2026, has agreed to a single worldwide contract. It would also represent the latest foray into soccer for Apple, which in 2022 signed a 10-year, $2.5 billion agreement for the global streaming rights to Major League Soccer.
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MacDailyNews Take: What a brilliant idea!
Perhaps Cook should consider bidding for and winning NFL Sunday Ticket away from Direct TV, buying rights to Premiere League and La Liga games, etc. and making them Apple TV exclusives. Go directly to the sports leagues with boatlods of cash. – MacDailyNews, May 6, 2014
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Yawn! 🥱😴
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