AB InBev has extended its nearly 40-year partnership with FIFA to include the Club World Cup 2025, taking place in the US from 15 June to 13 July. The brewing giant is also a sponsor of the FIFA World Cup 2026, which will be jointly hosted by 16 cities across Canada, Mexico and the US.
AB-InBev_FIFAAB InBev stated that the expanded partnership reinforces its megabrand and mega platform strategy by connecting beer with global events that consumers love. Its Budweiser and Michelob ULTRA brands will lead the partnership, complemented with local brands in select markets.
“Our brands are at the heart of meaningful cultural moments and iconic sporting events,” said AB InBev CEO, Michel Doukeris. “This partnership with the FIFA Club World Cup continues our legacy of bringing beer and sports together for fans around the world, creating more moments of celebration and cheers. We look forward to activating this first-of-its-kind tournament next summer in partnership with FIFA.”

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