In what comes as a proud moment for Kannadigas and dairy farmers in Karnataka, the Scotland cricket team on Wednesday unveiled its new ICC T20 World Cup jersey with Karnataka Milk Federation’s (KMF) Nandini logo.
The Nandini logo is featured in the leading arm of the jersey in both English and Kannada. The jersey was launched in Edinburgh by members of the playing squad.
The Nandini brand, which is a household name in Karnataka, is sponsoring Scotland and Ireland teams in the forthcoming T20 World Cup. The tournament is set to begin from June 2 in the West Indies and the USA.
According to KMF officials, the sponsorship amount is around Rs 2.5 crore per team. Further, the KMF is also launching Nandini Splash, a whey-based energy drink in the US during the tournament.
Talking about the development, Karnataka Chief Minister Siddaramaiah said on X, “Our commitment to showcasing the state’s high-quality dairy products and the hard work of our farmers to the world is commendable. It’s crucial in shaping Nandini into a global brand. This time, Nandini aims to conquer and enthral in the World Cup, delighting Kannadigas everywhere.”
Claire Drummond, Commercial Manager, Cricket Scotland, said, “We’re delighted to partner with Nandini ahead of what will be an exciting T20 World Cup campaign for our squad and supporters. It’s fantastic to have an established brand backing our men’s team as they head onto the global stage and compete against the best in the world, and we’re confident that this partnership demonstrates the global appeal of our national team and of Cricket Scotland.”
He further said, “We look forward to working together with Nandini to further promote their brand as well as Scottish cricket. When our team lines up to play England, Namibia, Oman, and Australia at the World Cup, the Scotland colours will sit proudly alongside the Nandini logo.”
M K Jagadish, Managing Director, KMF, said, “We are very excited to partner with the Scotland men’s cricket team for their T20 World Cup campaign. Nandini as a brand stands for excellence and purity, and over the last 40 years we have grown into a global brand.”
He added, “Our partnership with Cricket Scotland at this World Cup will help Nandini reach a global audience of cricket lovers and is a first step in taking our brand to more countries around the world. As the second largest dairy brand in India, we are constantly looking to grow and strengthen our commitment to supplying nutritious and quality dairy products to India and the world. It is a matter of great pride for us to see Nandini on a world cup jersey and we wish the Scotland men’s team all the best for their T20 World Cup campaign.”
Scotland will begin their Group B campaign against England on 4 June in Barbados, before facing Namibia at the same venue two days later.
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