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In a surprise move, Netflix has acquired the rights to the 2027 and 2031 Women’s World Cup, stunning the industry and amplifying expectations about its live sports ambitions.
The guessing games started almost as soon as FIFA executives told their counterparts from CBS, Fox, and NBC that the 2027 and 2031 Women’s World Cup rights were going to a non-traditional partner, which seemed like a nom de guerre for a streamer. Naturally, the clannish sports media business immediately played a game of elimination. It was apparent that ESPN, Amazon, and Google wouldn’t end up with the rights, not least because they did not bid on them. Apple seemed like a possibility, but an unlikely one: The company allegedly irritated FIFA by pulling out of a deal to carry the Club World Cup toward the end of the summer. It wouldn’t have made sense that the two would have consummated a Women’s World Cup deal just four months later.
Those Club World Cup rights ended up going to DAZN for $1 billion, which is why so many media executives concluded that the Women’s World Cup would be headed there, too. The fact that DAZN executives basically went silent before the holidays—even canceling scheduled meetings—bolstered the theory that the British streamer had ended up with the rights.
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