ZÜRICH, Switzerland — FIFA has signed Netflix to a United States broadcast deal for the Women’s World Cup in 2027 and 2031.
The deal announced Friday is the most significant FIFA has signed with a streaming service for a major tournament. The value was not given, though international competitions in women’s soccer have struggled to draw high-value offers.
World Cups are typically broadcast on free-to-air public networks to reach the biggest audiences.
FIFA president Gianni Infantino had publicly criticized public broadcasters, especially in Europe, for undervaluing offers to broadcast the 2023 tournament that was played in Australia and New Zealand. That tournament was broadcast by Fox in the U.S.
“This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game,” Infantino said Friday in a statement.
FIFA will likely use the Netflix deal to drive talks with European broadcasters that will be more hardball negotiations.
The 32-team, 64-game tournament in 2027 will be played in Brazil from June 24-July 25.
The 2031 host has not been decided, though the U.S. is expected to bid for a tournament which FIFA is expected to try to expand to 48 teams. That would match the size of the 104-game format of men’s World Cup that debuts in 2026 in the U.S., Canada and Mexico.
Spain won the 2023 Women’s World Cup after the U.S. won the two previous titles — in France in 2019 and Canada in 2015.
In FIFA’s financial accounts for 2023, when the last Women’s World Cup was played, FIFA reported total broadcasting revenue of $244 million. In the year of the men’s 2022 World Cup it was almost $2.9 billion.
Netflix dipped into live sports last month with more than 60 million households watching a heavily hyped boxing match between retired heavyweight legend Mike Tyson and social media personality Jake Paul.
Netflix also will broadcast two NFL games on Christmas Day: the Kansas City Chiefs at the Pittsburgh Steelers and Baltimore Ravens at the Houston Texans. That’s part of a three-year deal announced in May.
FIFA tried to sign Apple+ to an exclusive global deal to broadcast the inaugural 32-team Club World Cup which is being played in 11 U.S. cities next June and July.
Broadcast networks showed little interest in the FIFA club event that will now be broadcast for free on streaming service DAZN, which is building closer business ties to Saudi Arabia.
Ahead of the next Women’s World Cup, Netflix will “produce exclusive documentary series in the lead-up to both tournaments, spotlighting the world’s top players, their journeys and the global growth of women’s football,” FIFA said.
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