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Updated: December 21, 2024 @ 7:56 am
Fresh off reported buffering issued and pixelated images during Netflix’s live boxing event between Mike Tyson and Jake Paul last month, on Friday the global streaming service announced it has secured the exclusive US rights for the FIFA Women’s World Cup in 2027 and 2031.
Netflix, with 282.7 million worldwide subscribers, has continued to grow its sports category while seeking global growth internationally.
The 2027 Women’s World Cup, which runs from June 24 to July 25, will have 32 teams competing in 12 cities throughout Brazil, marks the first time FIFA has sold rights to the World Cup unbundled.
Netflix’s rights to the FIFA World Cup covers all languages and will include both English and Spanish telecasts.
In a statement, FIFA President Gianni Infantino called the agreement a “landmark moment for sports media rights,” adding that Netflix “has shown a very strong level of commitment to growing women’s football.”
“Our record-breaking success with Amanda Serrano vs. Katie Taylor demonstrated the massive appetite for women’s sports and live programming,” Netflix Chief Content Officer Bela Bajaria said in a statement. “I’ve seen the fandom for the FIFA Women’s World Cup grow tremendously — from the electric atmosphere in France in 2019, and most recently, the incredible energy across Australia and New Zealand in 2023.”
The streamer’s World Cup coverage will have commentary, from studio shows and top-tier talent, as well as Netflix original documentaries, like “Under Pressure: The U.S. Women’s World Cup Team”, which documents the squad’s effort to win the 2023 title and upcoming documentaries on Vinícius Júnior and José Mourinho.
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