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Julie Haddon, a former NFL marketing executive, joined the NWSL as its first CMO in 2022 and has since become one of Commissioner Jessica Berman’s most trusted lieutenants. After a promotion in 2023, Haddon now oversees all sponsorship, broadcast and marketing activities for the ascendant league. She has been instrumental in growing the NWSL Championship into a marquee event, forging a leaguewide uniform design initiative with Nike and obtaining new four-year media rights agreements with CBS, ESPN, Amazon and Scripps Sports. — A.S.
LIV close to CEO hire; Turkey Day tourneys and why they matter and the data points teams are getting on viewers.
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