AB InBev’s partnership will contain numerous essential assets aimed at improving the fan experience throughout FIFA Club World Cup 2025.
The global governing body of football, FIFA has announced a partnership expansion with a Belgian multinational drink and brewing company, AB InBev.
The brand is now the official beer partner for the FIFA Club World Cup 2025, ushering in a new era of global football.
A post shared by Gianni Infantino – FIFA President (@gianni_infantino)
Having served as an official sponsor of the FIFA World Cup since 1986, AB InBev and its leading range of brands will now add their well-known dedication to fan pleasure to the historic event, which will take place in the US from June 15 to July 13, 2025.
FIFA President, Gianni Infantino, said, “AB InBev has been an iconic sponsor of our events for almost 40 years, and today we are excited to see them come on board as a partner of the new FIFA Club World Cup. We are embarking on a journey that will redefine club football and create a new global tournament. With AB InBev’s brands, we are creating unforgettable moments for football fans around the world.”
AB InBev’s partnership will contain numerous essential assets aimed at improving the fan experience throughout the tournament, including the coveted Player of the Match Award. The alliance will be led by megabrands Budweiser and Michelob ULTRA, plus local brands in certain areas.
AB InBev CEO, Michel Doukeris, said, “Our brands are at the heart of meaningful cultural moments and iconic sporting events. This partnership with the FIFA Club World Cup continues our legacy of bringing beer and sports together for fans around the world, creating more moments of celebration and cheers. We look forward to activating this first-of-its-kind tournament next summer in partnership with FIFA.”
The FIFA Club World Cup 2025 will bring together 32 of the world’s finest football clubs for a month-long event at 12 stadiums in 11 US cities. With AB InBev’s backing, fans can expect thrilling activations both on and off the pitch, paving the way for a memorable competition and a new era in global club football in which event earnings will be reinvested in the growth and development of clubs all over the globe.
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