News
Industries
Companies
Jobs
Events
People
Video
Audio
Galleries
My Biz
Submit content
My Account
Advertise with us
Subscribe to daily business and company news across 19 industries
AB InBev is also a sponsor of the Fifa World Cup 2026, which will be jointly hosted by 16 cities across Canada, Mexico, and the US.
The Fifa Club World Cup takes place across the US with 11 cities hosting 32 of the world’s best football clubs for a month-long celebration from 15 June to 13 July.
As part of the multi-faceted agreement, AB InBev will create unique brand experiences across participating countries, deliver the “Player of the Match Award,” and amplify memorable moments from the tournament for fans of legal drinking age.
19 Jul 2024
The expanded partnership reinforces the brewer’s megabrand and mega platform strategy by connecting beer with global events that consumers love.
Megabrands Budweiser and Michelob Ultra will lead the partnership complemented with local brands in select markets.
16 Sep 2024
“AB InBev has been an iconic sponsor of our events for almost 40 years, and today we are excited to see them come on board as a partner of the new FIFA Club World Cup,” says Fifa president Gianni Infantino.
“We are embarking on a journey that will redefine club football and create a new global tournament.
“With AB InBev’s brands, we are creating unforgettable moments for football fans around the world,” he adds.
AB InBev CEO, Michel Doukeris says their brands are at the heart of meaningful cultural moments and iconic sporting events.
“This partnership with the Fifa Club World Cup continues our legacy of bringing beer and sports together for fans around the world, creating more moments of celebration and cheers.
“We look forward to activating this first-of-its-kind tournament next summer in partnership with Fifa.”
Choose a topic below and thereafter view all articles on the topic using the “Next >” button or swiping left.
Choose a topic below and thereafter view all articles on the topic using the “Next >” button or the keyboard right arrow key.
