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FIFA names Chinese manufacturer, which has already sponsored two FIFA world cups and three UEFA European championships, as a partner of new 32-team global club tournament
By David Smith

Hisense, a global consumer electronics and home appliance brand, has been named as the first official partner of the new FIFA Club World Cup 2025. The announcement continues the brand’s affinity with sports sponsorship following its global partnership for two consecutive FIFA world cups and three UEFA European championships.
Speaking at the partnership launch, Gianni Infantino, president, FIFA, said: “We are delighted to welcome Hisense, a global market-leading brand, as an official partner of the FIFA Club World Cup 2025. Hisense’s commitment to innovation and technology aligns with our vision for this tournament, which will bring together the 32 best teams from around the world for an unforgettable celebration of our game that will revolutionise club football.”
He added: “This partnership will offer fans unique ways to engage with the tournament, both on and off the pitch, while laying a technological and innovation-led foundation for the FIFA Club World Cup to flourish.”
Arun Bhatoye, head of marketing for Hisense UK, added: “As the first official partner of the FIFA Club World Cup 2025, we’re excited to see what next year brings as we advance our global sports marketing strategy. Bringing together the first-class excellence with the top clubs from all six confederations, perfectly aligns with Hisense’s brand values and innovations across our range of categories.”
David Smith
David has been writing about various forms of technology, including AV, for more than 20 years. After training in local media, he worked for many years in London, then moved to York in 2008, where he works remotely and enjoys life in the historic City. As well as technology, he’s spent a lot of time writing for magazines and websites about cricket.
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