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Seven LG MAGNIT Micro LED walls have been installed at the AT&T Stadium, Arlington, Texas, in Bank of America Founders Club, as part of multi-year deal, looking ahead to 2026 FIFA event
By David Smith
As part of a renovation in preparation for the 2026 FIFA World Cup, which takes place in the US, seven LG MAGNIT Micro LED walls have been installed at the AT&T Stadium in Arlington, Texas, in the Bank of America Founders Club. The displays are part of a new multi-year partnership with the Dallas Cowboys NFL football team. More than 600 LG 4K commercial displays are also featured in the stadium’s suites.
The Founders Club features one 16-by-8ft, two 12-by-8ft and two 4-by-4ft 1.2mm LG MAGNIT displays (model LSAB012), as well as two 6-by-6ft 0.9mm LG MAGNIT displays (model LSAB009). These screens will display a variety of content, ranging from in-house highlight reels and “sizzle” videos to live event feeds and local broadcast coverage.
LG says the LG MAGNIT’s black coating technology and direct bonding method deliver excellent black expression, making it a good choice for displaying content that requires deep black colour and true-to-life images – particularly important in a sports arena such as AT&T Stadium.
Complementing the partnership, LG’s US Home Entertainment Division (named “official TV partner of the Dallas Cowboys”) is providing digital advertising throughout AT&T Stadium for all pre-season and regular season games and other Cowboys-sponsored events, including concerts, rodeos and motorsports shows.
In addition to placement of LG OLED TVs in AT&T Stadium premium suites, this marketing collaboration will include in-stadium and broadcast digital marketing initiatives including presenting sponsorship of the “The Break,” the Dallas Cowboys’ most watched video podcast, which features 120 episodes annually.
David Bacher, head of marketing for LG Business Solutions USA, said: “LG’s innovative display technology has ushered in a new era in the evolution of Micro LED displays, and we are proud to have these displays installed at AT&T Stadium, home of the Dallas Cowboys. Over the course of our new multi-year partnership, we look forward to introducing fans to even more of our award-winning display technology and solutions.”
As the “Official Display Partner of the Dallas Cowboys,” LG Business Solutions USA is the preferred provider of displays for both AT&T Stadium and at The Star – the Cowboys’ training facility and corporate headquarters in Frisco, Texas.
David Smith
David has been writing about various forms of technology, including AV, for more than 20 years. After training in local media, he worked for many years in London, then moved to York in 2008, where he works remotely and enjoys life in the historic City. As well as technology, he’s spent a lot of time writing for magazines and websites about cricket.
displays ⋅ LED walls ⋅ LG
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