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SBJ Marketing: Playfly's consulting arm leans into World Cup – Sports Business Journal


I’ve been trying for months to write about sports and the presidential election in a way more meaningful than properties promoting voter registration. However, polarization is so extreme that whenever national politics are mentioned, silence prevails. Another approach: Which, if any, industry-specific issues should influence voting? Most we talked to still opted for silence or anonymity. …

Jeff Garrant of Potassium Sports: “Which candidate will push [federal] NIL legislation? That needs to be resolved in the next four years, and it will impact the entire industry.”

“Trump weaponized sports then, and I don’t ever want to see that again,” said a longtime agency head at a World Series pregame soiree earlier this week.

Also noted by industry cognoscenti: For anyone with a side in the PGA Tour/LIV Golf squabble, Trump is squarely in the LIV camp, having hosted its tourneys at his properties.

On a more contentious issue: “Trump has said he will ban transgender athletes from competing,” said a top exec at one of the largest legacy sports agencies. “That [transgender] issue is coming up in his ads, so it matters.”

Words of wisdom: “Education isn’t something you can finish” — Isaac Asimov.
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