NEW YORK (Oct. 28, 2024) – Major League Soccer (MLS) and the Major League Soccer Players Association (MLSPA) in partnership with Sweet, a leading digital collectible platform, today announced the launch of MLS QUEST, an innovative new way for fans to collect their favorite MLS moments, follow their favorite players and teams, and earn exclusive MLS rewards.
The new collection experience allows fans of MLS – among the youngest and most tech-savvy in sports – to participate for free by visiting Official MLS QUEST Pick Up Zones that can be found online and in physical locations throughout North America. Once found, each medallion “comes alive” to reveal a Key Play of the Game from past and present matches, featuring licensed MLS player names and images. After fans collect all four medallions from a match, they will have completed a quest that unlocks a reward.
MLS QUEST will mark the first time MLS memorabilia will be available in video form, and will be a simple and engaging way for fans to access rewards and immersive VIP experiences. Available to be played for free both in person and online, MLS QUEST offers the opportunity to connect with other fans of MLS worldwide and allows participants to recruit friends and compete socially to access exclusive MLS league and club-based experiences.
“At MLS, we continuously strive to grow our fan base and elevate the fan experience,” said Chris Schlosser, MLS SVP of Emerging Ventures. “With MLS QUEST and our partnership with Sweet, we’re excited to offer a unique collectible challenge that embodies our commitment to cutting-edge digital innovation.”
Fans interested in playing MLS QUEST can begin their journey by following a few simple steps:
“MLS QUEST introduces the next era of sports memorabilia by unlocking next level rewards from their favorite teams and players when fans collect league and team branded medallions that “come alive” to feature key plays from their favorite teams and players. We’re turning collecting into a quest that challenges each fan’s knowledge of the sport, allows them to collect and trade for incredible plays, and play together to unlock even more rewards,” said Tom Mizzone, CEO of Sweet. “The platform leverages the latest in innovative blockchain-supported elements to confirm authenticity and unlocks a whole new world of experiences for soccer and MLS fans.”
“Players are the core of every fan experience, and MLS QUEST brings them into an exciting digital space where fans can interact with them in new ways. Featuring licensed player names and images, this platform offers a unique way to celebrate key moments with their favorite players,” said Dan Jones, COO of MLSPA. “Partnering with Sweet allows us to expand how fans and players connect, and we’re excited to watch it elevate the fan experience.”
MLS QUEST utilizes cutting-edge technology from Sweet who leverages Sui, a first-of-its-kind Layer 1 blockchain and smart contract platform designed to make digital ownership fast, private, secure and accessible to everyone. Bringing all these technologies together delivers a fast, innovative, and fun digital collection experience for fans.
For more information and to start playing MLS QUEST, visit mlsquest.com.
About Major League Soccer
Headquartered in New York City, Major League Soccer — celebrating its 29th season in 2024 — features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.
OneTeam, the group player licensing partner of the MLSPA, facilitated the new MLSPA partnership.
Media Contact:
Major League Soccer
Peter O’Brien
Peter.OBrien@MLSsoccer.com
Sweet
Betsy Proctor
betsy@sweet.io
