Sky UK losses double due to World Cup-related expenses – Proactive Investors USA

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Published: 02:54 21 Oct 2024 EDT
Sky UK ran up an operating loss of £224 million in 2023, representing a more than 100% increase in losses compared to the previous year, according to recently filed Companies House documents.
The broadcaster, which is owned by US cable giant Comcast, reported elevated programming costs of £3.5 billion attributed to the Qatar World Cup football season.
Sky also recognised an impairment charge of £1.2 billion due to investments made in its German and Italian operations.
Sky added that sales, general and administration (SGA) costs increased due to higher hardware costs in the mobile space.
These additional expenses did not come with higher revenues, which stayed flat at £10.2 billion.
Although direct-to-consumer sales ticked up to £8.5 billion from £8.36 billion in 2022, this was offset by lower advertising income, reflecting a broader trend of reduced marketing spend amid the cost-of-living crisis.
Comcast acquired Sky in 2018 for $39 billion (£39 billion) following a bidding war with 21st Century Fox.
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