The NBA has penned a multi-year extension of its broadcast rights partnership with IMG-owned Sport 24 across select airlines and cruise lines.
In total, the deal covers more than 125 live games per season, including regular season, playoff, and Finals fixtures, as well as the NBA All-Star and Play-In Tournament.
The on-flight and in-ship broadcaster, which launched in 2012, is available on 11 airlines, including the NBA’s global airline partner Emirates, as well as on 125 cruise ships.
Sport 24’s coverage is produced at IMG’s production headquarters in Stockley Park, UK.
“The NBA is one of the most entertaining and competitive sports leagues in the world,” said Richard Wise, SVP of Content and Channels at IMG’s media business.
“Through our coverage, we’re excited to be bringing passengers regular live NBA action, including the thrilling new format, the Emirates NBA Cup.
“This is another example of our commitment to North American sports and to better serve our airline and cruise ship partners around the world.”
IMG’s live sport channel for airlines and cruise ships @sport24live, has announced a multi-year renewal of its partnership with the NBA. The agreement will see the channel broadcast more than 125 live games to passengers in the sky and at sea.
Learn more: https://t.co/U0KqTKoq9H pic.twitter.com/MUqVBJlc3L
England Golf has launched a new webpage, ‘Golf Fore Her,’ aimed at offering dedicated support to female golfers.
The initiative has been designed to provide guidance on various life stages women experience, from the basics of the game to how these stages can affect their golf, and how playing golf can benefit their overall wellbeing.
Aligned with England Golf’s 2023 Respect in Golf movement, which promotes inclusivity and accessibility, Golf Fore Her is set to inspire and energise the next generation of female golfers.
Having signed the Brighton plus Helsinki Declaration earlier this year, England Golf has reaffirmed its commitment to boosting female participation and ensuring a safe and equitable space for women and girls to enjoy golf.
Golf Fore Her covers key topics including the menstrual cycle, hormonal contraception, breast health, menopause, the pelvic floor, and pre- and post-natal health.
England Golf Lead, Equality, Diversity & Inclusion Officer Michelle McGill said, “We want to raise awareness and support female golfers, and ensure that our 1700-plus clubs, 62 affiliated counties, and facilities, can use the information to support their current and future members and guests.
“The webpage is there to support them throughout these life stages and help them to continue to play golf.”
More than 100 professional women’s footballers have urged FIFA to cancel its sponsorship deal with Saudi oil giant Aramco.
Football’s global governing body announced the deal earlier this year, giving Aramco sponsorship rights for the 2026 men’s World Cup and the 2027 Women’s World Cup.
Players from 24 countries have now asked FIFA to reconsider, citing concerns over human rights and environmental issues. Saudi Arabia has faced criticism for its record on women’s rights, alleged human rights violations, and the criminalisation of homosexuality in the country.
Aramco, identified by Carbon Tracker as “the world’s largest corporate greenhouse gas emitter,” already sponsors Formula One, the Ladies European Tour in golf, and partners with the International Cricket Council.
Aramco has not commented on the letter but has previously stated it has ‘one of the lowest upstream carbon footprints in the industry.’The footballers include Chelsea star and England lioness Niamh Charles, as well as Manchester City forward Vivianne Miedema.
The campaign has been supported by Athletes of the World, an organisation that unites sportspeople to advocate on global issues like climate change.
Although FIFA has agreed to form a women’s players’ committee this year, it is still in progress and not yet operational to address the concerns raised about the Aramco deal.
“I think as footballers, and especially as women’s footballers, we carry the responsibility to show the world and the next generation what is right,” Miedema said.
“I think this sponsorship is not right for what FIFA stands for, but also what we as women footballers stand for.”
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